Case Studies
What AI-native production delivers in the real world — measured in time, cost, and output.
Most production stories are told in months and invoices. Ours are told in days. Every NextEdge engagement starts with the same question a CMO actually cares about: can you give me broadcast-quality content, on-brand, faster and cheaper than my current pipeline? These case studies are how we answer it.
We document each project the way we'd want a vendor to document it for us — the legacy bottleneck, the AI workflow that replaced it, and the measurable result. No vanity metrics: just turnaround time, cost delta, and output volume. Where a project is a concept or speculative piece rather than a paid client engagement, we say so plainly.
The pattern repeats across formats — TV commercials, digital clones, AI UGC, and product visuals: the same creative bar, a fraction of the time and budget, and the ability to localise or iterate without a reshoot. Below is one engagement in detail, with more being published as we expand the studio.
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Hey Bridg: A Founder's Series, Fronted By Her Clone
The Crewman's founder fronts a recurring video series without being filmed. Her digital clone was built once; each episode now needs a script, not a shoot day.
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A Luxury Bag Campaign With No Model And No Location
A 33-second campaign film for Menaki made entirely with AI: no model booked, no location hired, no shoot day, and the product identical in every frame.
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1,400 Catalogue Videos, No Shoot Days
How NextEdge turned flat apparel product photos into more than 1,400 approved on-model videos for Rubick, delivered in QC'd batches of 500.
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A 30-Second Film for Every Watch in the Catalogue
How we made a 30-second film for each of 500 watches for Rubick, from listing photos and product data alone, each one checked for any change to the watch.
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The Crew Behind the Event
A brand launch film for The Crewman, a UK events company, built around the people who transform a room before any guest arrives.
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Building FOMI, a Brand Mascot
How we built FOMI for FOMI Snax — a cotton-candy mascot locked as a full character identity, not a set of clips, so he holds up in any environment.
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AI Clones: 80% Lower Production Cost
How AI digital clones cut commercial and video production costs by up to 80%, without giving up cinematic, broadcast-level quality.
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They Don't Mind AI. They Mind When They Can Tell.
What Kantar found when it studied hundreds of AI-made ads, in a 15-second NextEdge film: obvious AI lowers branding, seamless AI performs.
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